Legal

Cookie Policy – Sales Optimization B.V.

Sales Optimization B.V., trading as LeadHQ.

Contents

Analytics and marketing measurement

Analytics is on unless you turn it off: Google Analytics and Microsoft Clarity measure page visits, contact actions and how the site is used, with forms and confirmations masked in recordings. Company recognition is on unless you turn it off: Stairoids recognises which companies visit the site. Marketing is off unless you turn it on: Google Ads and LinkedIn then measure advertising results. Advertising conversions count only confirmed enquiries and completed bookings. HubSpot chat is available to everyone; HubSpot visitor tracking starts only if you turn marketing on. We never send form answers, names, email addresses or phone numbers to these providers. Change or withdraw your choices anytime in Cookie settings.

Analytics (on unless you reject it)

Google Analytics (Google) receives page visits, campaign labels, the referring site, article or case context, contact-action types and confirmed enquiries, plus browser, device and cookie-based visit information. Microsoft Clarity (Microsoft) records page interactions; forms, drafts and confirmations are masked, and advertising storage follows your marketing choice.

Marketing (only if you accept it)

Google Ads (Google) and the LinkedIn Insight Tag (LinkedIn) measure which ad clicks lead to a confirmed enquiry and, for Google Ads, a completed meeting booking, using ad click identifiers and their own cookies. No monetary value, enhanced conversions or customer matching is used.

Company recognition (on unless you reject it)

On www.leadhq.io, Stairoids recognises visiting companies from page visits, the referring site and its own cookie; if a company email address is present on the page it uses only the domain, never the full address. It is a separate choice from marketing. Choosing Reject, or turning Company recognition off in Cookie settings, stops it loading on later pages and removes its cookie set on this site.

Enquiries and bookings

HubSpot receives your enquiry details only when you submit a request. Opening the meeting calendar contacts HubSpot to provide the booking service. Only a booking HubSpot confirms as completed is counted; opening the calendar or choosing a time is not. The HubSpot chat on www.leadhq.io loads for everyone so you can start a conversation; HubSpot visitor tracking cookies are used only if you turn marketing on, and stop when you withdraw.

Your choices

Your browser stores your choices with the time and notice version, including any withdrawal. Change or withdraw them anytime in Cookie settings; withdrawal stops new measurement, clears cookies we control for these providers and reloads the page. Measurement that was refused is never sent later. Preview and staging versions of this site use separate test analytics only and never send advertising data.

Descriptions of older services in the policy below do not mean those services are enabled.

This is the Cookie Policy for Sales Optimization B.V., accessible from https://leadhq.io

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the site’s functionality.

For more general information on cookies see the Wikipedia article on HTTP Cookies https://en.wikipedia.org/wiki/HTTP_cookie

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you accept cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore it is recommended that you do not disable cookies.

The Cookies We Set

When you submit data through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

We use Google AdWords Remarketing to advertise LeadHQ across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the Leadhq.io website you have viewed by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.”
We use HubSpot to improve our sales process by collecting: Anonymous (Browser Information, Demographic Data, Hardware/Software Type, Page Views , Serving Domains), Pseudonymous (IP Address (EU PII), Location Based Data, Clickstream Data) and PII (Name , Address, Phone Number, Email Address, Login).
We use Leadinfo to identify potential leads by collecting. Leadinfo has developed and provides a tracking script (the “Tracking Script”), which collects data from visitors to the customers website when integrated on the website, that identifies company-related visitors to the customer’s website (we call this the Lead Generation service). Leadinfo also offers another Reveal service that enables real-time identification of companies using IP-to-company mapping through a reveal script that Leadinfo has created.

More Information

Hopefully, that has clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.

However, if you are still looking for more information then you can contact us through one of our preferred contact methods:

Email: [email protected]

Phone: +31 20 808 80 30