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The Deliverability Field Guide | LeadHQ
Free field guide

The Deliverability Field Guide

How to keep your domain out of spam. The complete playbook for B2B sales teams: domain setup, authentication, warm-up, monitoring, and what to do when you are already in the spam folder.

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14 pages. No fluff. Built from the system we run for our clients every day.

2%+
of B2B contact data goes stale every month (MarketingSherpa). Every dead address you email damages your sender reputation.
0.3%
is Google’s spam complaint limit for senders. Cross it and your mail stops arriving, no matter how good the copy is.
2x
every outbound email is judged twice: first by the mail provider, then by the prospect. Most teams only optimize for the second.

What’s inside the Field Guide

A message nobody received looks exactly like a message nobody answered. This guide covers the part of outbound your reply data never shows you.

1

Deliverability is a data problem first

Bounce thresholds, spam traps, and the verification workflow that stops you burning your domain before setup even matters.

2

Protect your main domain

Why outreach never runs on your business domain, and how to set up separate sending domains that can scale safely.

3

SPF, DKIM, and DMARC without the jargon

The three DNS records that prove you are legitimate, plus the 2024 Google and Yahoo requirements that made them mandatory.

4

Warm-up and volume discipline

How fast a new domain can ramp, what a safe daily volume looks like, and why consistency beats bursts every time.

5

Test, monitor, and catch problems early

A 15-minute weekly routine, the exact metrics to watch, and the thresholds that tell you when to act.

6

The recovery playbook

Already in spam? The five-step sequence to diagnose, repair, and rebuild a damaged domain, and when to retire it instead.

Who this is for

Written for commercial leaders at B2B companies who run, or are about to run, cold email outreach at scale.

  • Your open rates dropped and nobody can explain why
  • You are launching outbound and want the setup right the first time
  • Your team sends from the main company domain (stop, then read this)
  • You suspect a chunk of your outreach never reaches the inbox

Get the guide. Fix the leak.

No form, no email required. Download the guide, run the checklist, and if you want the whole system handled for you, book a call.

Download the free guide

14 pages, PDF. Free, direct download.

Download the guide (PDF)

Prefer it done for you? Schedule a Discovery Call and we will review your current setup together.

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